FUTURE OF LOCAL TV INTERVIEWS

Leading satellite media tour company D S Simon Media just completed a research report on the future of local TV news interviews with brand spokespeople. Here are the key findnings:

• 85% of local TV news producers will continue to use Zoom for interviews with brand spokespeople, post COVID
• 93% are open to interviewing brand spokespeople from their home, their office or on location—way more than want them to come to the station
• Stations will take interviews via Zoom, satellite or sent as digital files

Download the full report for more insights.