Three roundtables. Three dozen industry leaders representing agencies, in-house departments, academia, HR, diversity and inclusion, executive recruitment and more. One common goal: to discuss what PR pros can do today to ensure a strong tomorrow for the discipline and all the entities it represents. This eBook, sponsored by IBM, is your exclusive opportunity to be educated and inspired by the perspectives shared during this trio of high-level, multi-generational events.

The communications function has made real strides in terms of gaining C-suite status and respect across the business landscape. Amidst the broad tumult of 2020, communicators really stepped up to underscore and validate that progress.

Wise professionals, though, realize you must never stop improving if you wish to continue advancing.

That is where this IBM-sponsored eBook, The Future of Comms: Leading by Example, proves so valuable. Over the course of a three-roundtable series, PRWeek and IBM convened experts representing a wide range of industries, generations, titles and organization types. They shared their perspectives and provided invaluable food for thought on what every PR pro can do today to ensure the industry gets stronger moving forward.

On these pages, expert insights on the following key topics will be shared:

  • Talent
  • Purpose
  • Data
  • Diversity and inclusion
  • Storytelling
  • And much more

On three different occasions, PRWeek and IBM were able to convene amazing groups of leaders to discuss the most important issues for comms today and tomorrow. We are honored to present this easy-to-digest eBook and hope it’s your pathway to being educated and inspired by the top leaders who joined us.

Download this eBook today!

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