Introducing you to an untapped – but powerful – audience

A couple of notable numbers: 61 million people in the U.S. (source: CDC) and $21 billion in discretionary income (source: American Institutes for Research). The former is the number of people in this country living with a disability. The latter represents the spending power of working-age people in the U.S. with disabilities.

These are consumers. Employees. Brand ambassadors. Influencers. And, above all, a group of incredible, inspirational individuals with whom brands must find ways to engage on multiple levels.

That’s where this eBook, Championing Disability Inclusion, will educate, enlighten and inspire you. It is sponsored by Easterseals, which for more than 100 years has been an indispensable resource for individuals with disabilities, veterans, seniors and their families.

This eBook, a main portion of which recaps a very special event held on June 1, The Marketing Power of Disability, focuses on this incredible, large demographic that brands must increasingly prioritize.

On these pages, you will find:

•Highlights from a session featuring Academy Award-winning actress and activist Marlee Matlin 

•Counsel on overcoming fears and stigmas about people with disabilities from two incredible big-brand leaders, one who is blind, the other who has cerebral palsy 

•How to take inclusiveness to the next level, featuring an exciting new product designed specifically for people with disabilities, as well as accessible communications guidelines 

•Tips on how to create a workplace that works for everyone 

•Insightful and inspirational comments from Easterseals president and CEO Angela F. Williams 

•Eye-opening statistics on how COVID-19 has specifically impacted people with disabilities, as compared to the general population 

Expert counsel. True inspiration. Eye-opening data. This eBook contains all in abundance. It is an invaluable resource for you to tap into the power and talent of people with disabilities – a pursuit that will profit brands on so many levels.

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