The evolution of your business

Welcome to this user guide, presented by Edelman in partnership with PRWeek. Access it now for an in-depth look at how advanced tech solutions specifically tailored for PR are not only helping comms pros do their jobs better, but turning the function from a cost center to a value driver in ways that C-suites are clearly noticing. 

Amidst an historically challenging year-plus, businesses have come to rely on their comms counsel more than ever. To help accomplish key business objectives. To combat misinformation and disinformation. To lead on employee engagement. And so much more, all while still excelling at media relations, creative campaigns, crisis comms and other “traditional” PR functions.

Technology has been providing tools, but this moment requires more of communicators, so it requires more of technology to help them. Enter Edelman’s CommsTech Solutions – next-level communication technologies that allow for stronger execution, measurement and attribution of all comms activities.

The myriad areas in which these offerings can supercharge PR efforts are spotlighted in CommsTech: Redefining Comms, presented by Edelman in partnership with PRWeek. On these pages, we drill deep into…

  • The myriad ways COVID has changed how comms is practiced and perceived
  • How CommsTech can combat eroding trust
  • The emerging power of the employee – and how technology can help harness it while making all staffers more productive
  • And much more

In addition to the above, this report also breaks down how CommsTech compares to tech solutions used by both marketing and advertising counterparts. Moreover, to bring this conversation to life, we convened three roundtables of comms industry leaders to discuss what CommsTech is doing and can still do for them. Some key takeaways from those roundtables are shared on these pages.

CommsTech: Redefining Comms is sure to open everyone’s eyes to the exciting possibilities technology is already bringing – and can still bring – to the profession of PR. There’s never been a time where comms has been more universally recognized for the crucial, business-moving role it plays. CommsTech will take that to another level. This user guide will show you how.

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